4 Product labelling considerations you need to take note

Gladys T. Black

Product labels can seem rather straightforward. You just put your text on there and you are good to go right?

Well, not quite. When it comes to labelling your products, there are actually a few things you need to take into consideration if you want them to elevate the look of your product.

In this article, you will find four ways you can optimise your custom product labels; from their placement to the size and the question of whether paper or vinyl labels are ideal for you.

1. Print your labels on sheets

When you are looking to order product labels, you are probably looking for a way to brand a whole host of products.

Save yourself some valuable time and nerves and order your labels on custom sticker sheets. That means instead of individually cut, your labels will arrive printed onto sheets.

This makes them easier to store and peel, which can be an absolute gamechanger when you have to apply hundreds of labels at a time.

2. Size

Make sure your labels are large enough to be easily read from a distance

Finding the right label size is essential. You want to make sure that your labels are large enough to be easily read, even from a distance, but not so big that they cover up your entire product.

The easiest way to find your ideal size is by measuring the width and length of the surface your want your labels to cover. This way, you can also be sure that your sticky labels are in proportion to your products.

3. Font

You want to make sure that you are using a simple, easy-to-read font for your labels. After all, as consumers, we only skim the products we are browsing. The last thing you need is a font that makes your selling points difficult to read.

So stick to a minimalist, large font that will catch the eyes of consumers and get the most important point across quickly. This will enable them to make an informed decision about what they’re buying.

4. Material

When it comes to the material of your labels, you have a few different options. The most important distinction to make is between paper and vinyl labels. Each option has its own benefits and drawbacks, so choosing the right material for your needs is important.

Vinyl materials are the perfect all-rounder. They are scratch-resistant and waterproof, which makes them the perfect outdoor label. You should also choose these if you are selling products that will be used in the shower.

Paper labels are ideal for indoor uses or short-term applications. They are great for product labelling, but be aware that they do not last as long as vinyl labels, simply because paper is slightly more fragile and not waterproof.

Labelling and sticker printing is an important part of marketing and can be used to help customers make informed decisions about what they’re buying. Keep these four considerations in mind when creating your product labels, and you’ll be sure to create labels that are effective. Let us know your thoughts in the comments.

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